Chimitdorzhiev Zhan Zh.

The article presents the description of the problems of the development of ethnotourism on the example of the Khabarovsk Territory, which occupies one of the leading places in Russia in terms of the number of indigenous peoples of the North, Siberia, and the Far East. Based on the conducted sociological research in the form of in-depth interviews with representatives of the indigenous peoples of the Amur Region, the business community and regional government bodies, the description of the problems and prospects for the sustainable development of ethnotourism in the region is presented. The role of gastronomic tourism as an element of ethnotourism is shown. It is noted that the ethnocultural resource is a significant pole of regional development. According to the respondents, measures are required for advanced infrastructure saturation of key logistics sites and placement points, institutional measures that support and protect bona fide participants in the ethno- tourism market, and a single digital promotion strategy. Respondents believe that only with the simultaneous solution of these problems, ethnotourism is transformed into a self- developing ecosystem that can increase the contribution of tourism to the regional economy and consolidate the ethnocultural product as a competitive advantage of the Khabarovsk Territory.

The process of generational change is a rigidly determined sociobiological process. It can be argued that the generational change in entrepreneurship is taking place within the framework of the current historical period under the infl of revolutionary technological processes. The phenomenon of the «digital divide» is growing between generations, each generation has its advantages over others and the next generation has greater and deeper digital human competencies. An additional catalyst for the acceleration of the process is the state, the introduction of state standards to the economy and other spheres of human social life encourages entrepreneurs to adapt to these requirements and switch to the digital human format. Several case studies have been analyzed within the framework of this study in order to identify the features of generational change in the business environment. The obtained results show the specifi of the generational change. Generation X, who started their business in the 1990s, is being replaced by more trained and competent entrepreneurs who have a clear understanding of how to run a business and where to move using digital technologies. We observe the following pattern of changing entrepreneurial cohorts: «X»→»Y»→»Z», the bundle «X»→»Y» can be described as a phenomenon of the «digital divide» and technological transitions and the bundle «Y»→»Z» is regarded as a more evolutionary transition from one model of moving business to another more digitalized and technologically advanced model. In this regard, we do not see a deep«digital divide», generation «Y» looks like a «digital person» in relation to generation «Z», fully adapted to current digital technologies.

В современном мире становится актуальным привлечение инвестиций на территорию. В рамках этой тенденции сформировалась парадигма территориальной конкуренции за ресурсы, в результате чего появилась концепция маркетинга территорий или брендинга территорий. Как нам представляется, одним из аттракторов туристической индустрии является локальный гастрономический рынок. Дальневосточный гастрономический рынок представляет собой сложный объект, требующий изучения. Нами была предпринята попытка начать разрабатывать методологические подходы к этому эпистемологическому полю. Мы выделяем несколько составляющих локального рынка: кухни коренных жителей и пришлых, влияние сопредельных стран. В рамках этих составляющих формируется региональная дальневосточная кухня. ; Ключевые слова: этническая кухня, дальневосточная кухня, коренные малые народы Севера, дальневосточные блюда, специалитеты.