Development strategy planning improvement of the timber industry company on the basis of resource and market approach

Abstract

In this article the process of planning of strategy of the company in the form of addition of a stage of diagnostics with a sub-stage of determination of its resistance to the environment is concretized. Within the resource and market approach the concepts "strategy" as the general direction of development of the company caused by the internal potential and resistance to external influence and "strategic capacity" of the company as a set of resource potential, the organizational abilities forming the internal potential and resistance of the company to the environment are specified. Methodical approach to the analysis of strategic capacity of the company based on the allocation of internal potential and determination of resistance to external influence is offered. The evaluation of strategic potential by the complex evaluation of resource potential, expert methods of determination of organizational abilities and resistance to the environment is modified. The mechanism of choice of the strategy of development of the company including creation of a matrix of development of the company and application of algorithm of a consecutive evaluation with the use of expert methods is developed.