Articles
Using the marketing tools to step-up territorial competitiveness
Received: 15.04.2009 Published: 15.04.2009
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Abstract
This paper examines both well-known and advanced marketing tools which have an enormous importance for managing local development, raising and maintaining city competitiveness, investment attractiveness and to improve quality of life.
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How to cite
Для цитирования:
Викторовна К.А. Использование системы маркетинговых инструментов для повышения конкурентоспособности территории // Власть и управление на Востоке России. 2009. Т. 2, № 2.
For citation:
Викторовна К.А. Using the marketing tools to step-up territorial competitiveness // Power and Administration in the East of Russia. 2009. Vol. 2, no. 2.
How to Cite
Викторовна К.А. Using the marketing tools to step-up territorial competitiveness // Power and Administration in the East of Russia. 2009. Vol. 2, no. 2.