Articles

Social networks as a channel of political communication for parliamentary parties

Received: 02.09.2024 Accepted: 03.03.2025 Published: 15.01.2025

DOI: 10.22394/1818-4049-2025-110-1-136-144

Full text

Abstract

The effectiveness of using social networks as channels of communication between political parties and the population is quite diffi to assess correctly. One of the ways to solve the problem under question is to compare communities in social networks of parliamentary political parties based on the activity of social network users. The paper aims at assessing the attractiveness of social network for users and among parliamentary political parties’ members. The objectives of the work are: to determine the greatest interest of users and to identify political parties whose content is in the least demand. The innovation of the study is its statistics and analytics of the content of communities in social networks using a digital platform and determining the most (least) popular publications of parliamentary political parties. The research method used was the qualitative and quantitative analysis. The result of the study is an assessment of the content attractiveness of social networks of parliamentary political parties among offi communities, and determination of the users’ greatest and least interest in party publications. Recommendations are developed for attracting social network users to party publications.

Keywords

Received: 2 September 2024 · Revised: 28 February 2025 · Accepted: 3 March 2025

How to cite

Для цитирования:

Агарков К.Ю. Социальные сети как канал политической коммуникации парламентских партий России // Власть и управление на Востоке России. 2025. Т. 18, № 1. С. 136–144. https://doi.org/10.22394/1818-4049-2025-110-1-136-144

For citation:

Agarkov K.Y. Social networks as a channel of political communication for parliamentary parties // Power and Administration in the East of Russia. 2025. Vol. 18, no. 1. P. 136–144. https://doi.org/10.22394/1818-4049-2025-110-1-136-144

How to Cite

Agarkov K.Y. Social networks as a channel of political communication for parliamentary parties // Power and Administration in the East of Russia. 2025. Vol. 18, no. 1. P. 136–144. https://doi.org/10.22394/1818-4049-2025-110-1-136-144

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