Articles

The image of the leading cultural institution of the Far East in sociological assessments

Received: 08.05.2024 Accepted: 23.05.2024 Published: 15.03.2024

DOI: 10.22394/1818-4049-2024-107-2-105-116

Full text

Abstract

The article presents the results of the assessment of the state cultural institution’s image on the example of the Khabarovsk Regional Musical Theater, its external and internal context. They refl the images of cultural institutions of the regional center that have been developed in public opinion, obtained through a pilot survey of the target audience - recipients of their services, their needs, preferences, expectations and requirements, as well as ratings of competitors on information portals. As a result of the study, it was found that the image is an important competitive advantage of cultural institutions and has a signifi impact on their overall activities and success in the market. It is worth noting, that it is important for cultural institutions to pursue an effective policy on the formation and management of reputation and corporate image, using available technologies, tools, means and resources for this purpose. The analysis of the Khabarovsk Musical Theater's external image showed that it contributes to the stable leadership position that the Theater occupies in the market of cultural and leisure services of the Khabarovsk Territory. Therefore, in order to maintain and strengthen the image, it is necessary to continue to adhere to the current reputation concept, while taking into account the interest of the audience in the variety of cultural events held by the Theater. To strengthen the internal image of the Theater, the management of the institution needs to pay attention to the development of corporate culture and fi support for employees.

Keywords

Received: 8 May 2024 · Revised: 21 May 2024 · Accepted: 23 May 2024

How to cite

Для цитирования:

Басова С.Н., Сидорова Н.П., Торопова Т.А., и др. Имидж ведущего учреждения культуры Дальнего Востока в социологических оценках // Власть и управление на Востоке России. 2024. Т. 17, № 2. С. 105–116. https://doi.org/10.22394/1818-4049-2024-107-2-105-116

For citation:

Basova S.N., Sidorova N.P., Toropova T.A., et al. The image of the leading cultural institution of the Far East in sociological assessments // Power and Administration in the East of Russia. 2024. Vol. 17, no. 2. P. 105–116. https://doi.org/10.22394/1818-4049-2024-107-2-105-116

How to Cite

Basova S.N., Sidorova N.P., Toropova T.A., et al. The image of the leading cultural institution of the Far East in sociological assessments // Power and Administration in the East of Russia. 2024. Vol. 17, no. 2. P. 105–116. https://doi.org/10.22394/1818-4049-2024-107-2-105-116

References

  1. Бугаева, В. А. Внутренний имидж организации и его структура // Вестник магистратуры. 2017. № 11–2 (74). C. 38–39. EDN: ZMJNLJ URL: https://cyberleninka.ru/article/n/vnutrenniy-imidzh-organizatsii-i-ego-struktura
  2. Гененко, О. Н., Ряднова, С. А., Ефремова, Н. В. Формирование имиджа учреждений культуры малых городов как инструмент эффективной деятельности // Вестник Московского государственного университета культуры и искусств. 2019. №5 (91). С. 131–141 https://doi.org/10.24411/1997-0803-2019-10515. EDN XXWNMZ. URL: https://cyberleninka.ru/article/n/formirovanie-imidzha-uchrezhdenii-kultury-malyh-gorodov-kak-instrument-ih-effektivnoy-deyatelnosti
  3. Горланова, В. Д. Формирование положительного имиджа театра в Интернете (на примере театров Санкт-Петербурга) // Administrative Consulting. 2021. Т. 7. № 2. С. 24–31. EDN JEUOJY. URL: https://cyberleninka.ru/article/n/formirovanie-polozhitelnogo-imidzha-teatra-v-internete-na-primere-teatrov-sankt-peterburga
  4. Комарова, Т. А. Формирование и развитие имиджа организации // Научный журнал молодых ученых. 2018. №3 (12). С. 46–48. EDN YNJGNV. URL: https://cyberleninka.ru/article/n/formirovanie-i-razvitie-imidzha-organizatsii
  5. Симонова, И. В. Современные подходы к проблеме формирования имиджа культурно досугового учреждения: анализ зарубежного опыта // Культура и цивилизация. 2019. Т. 9. № 1А. С. 192–201. https://doi.org/10.25799/AR.2019.44.1.021. EDN BVIHLO.
  6. Уразметов, М. Р. Инструменты управления имиджем учреждения культуры малого города // Вестник науки. 2023. № 12 (69). С. 790–795.
  7. Чикова, Т. А., Елсукова, Ю. Ю. Роль имиджа в современной организации // Экономика и бизнес: теория и практика. 2023. №7 (101). С. 218–221. https://doi.org/10.24412/2411-0450-2023-7-218-221. EDN NTQHRV . URL: https://cyberleninka.ru/article/n/rol-imidzha-v-sovremennoy-organizatsii
  8. Шестопалько, А. П. Маркетинговые коммуникации учреждений культуры в интернет-среде // Современные проблемы государственного и муниципального управления в Российской Федерации : материалы I Всероссийской научно-практической конференции магистрантов. – Хабаровск : Дальневосточный институт управления – филиал РАНХиГС, 2023 – С. 221
  9. Шестопалько, А. П. Управление имиджем театра посредством маркетинговых коммуникаций // Экономика, управление, общество: материалы XX Всероссийской научно-практической конференции. – Хабаровск : Дальневосточный институт управления – филиал РАНХиГС, 2023. – С. 264
  10. Щемелинина, П. А. Имидж организации: определение, задачи, основные направления и методы исследования // Молодой ученый. 2023. № 37 (484). С. 91–92. URL: https://moluch.ru/archive/484/105981/
  11. Bugaeva, V. A. (2017) The internal image of the organization and its structure Vestnik Magistratury [Bulletin of the magistracy], no. 11–2 (74), pp. 38–39 (in Russ.) EDN: ZMJNLJ. URL: https://cyberleninka.ru/article/n/vnutrenniy-imidzh-organizatsii-i-ego-struktura
  12. Genenko, O. N., Ryadnova S. A., Efremova N. V. (2019) Formation of the image of cultural institutions of small towns as a tool for effective activity Vestnik Moskovskogo gosudarstvennogo universiteta kul’tury i iskusstv [Bulletin of Moscow State University of Culture and Art], no. 5 (91), pp. 131–141 (in Russ.) https://doi.org/10.24411/1997-0803-2019-10515. EDN XXWNMZ. URL: https://cyberleninka.ru/article/n/formirovanie-imidzha-uchrezhdenii-kultury-malyh-gorodov-kak-instrument-ih-effektivnoy-deyatelnosti
  13. Gorlanova, V. D. (2021) Formation of a positive image of the theater on the Internet (on the example of theaters in St. Petersburg) Administrativnyi konsalting [Administrative Consulting], no. 2, pp. 24–32 (in Russ.) URL: https://cyberleninka.ru/article/n/formirovanie-polozhitelnogo-imidzha-teatra-v-internete-na-primere-teatrov-sankt-peterburga
  14. Komarova, T. A. (2018) Formation and development of the organization’s image Nauchnyi zhurnal molodykh uchenykh [Scientific Journal of Young Scientists], no. 3 (12), pp. 46–48 (in Russ.) URL: https://cyberleninka.ru/article/n/formirovanie-i-razvitie-imidzha-organizatsii
  15. Simonova, I. V. (2019) Modern approaches to the problem of forming the image of a cultural and leisure institution: an analysis of foreign experience Kul’tura i tsivilizatsiya [Culture and civilization], vol. 9, no. 1A, pp. 192–201 (in Russ.) https://doi.org/10.25799/AR.2019.44.1.021
  16. Urazmetov, M. R. (2023) Image management tools of a small town cultural institution Vestnik nauki [Bulletin of Science], no. 12 (69), pp. 790–795 (in Russ.) URL: https://cyberleninka.ru/article/n/instrumenty-upravleniya-imidzhem-uchrezhdeniya-kultury-malogo-goroda
  17. Chikova, T. A., Yelsukova, Yu. Y. (2023) The role of image in a modern organization Ehkonomika i biznes: teoriya i praktika [Journal of Economy and Business], no. 7 (101), pp. 218–221 (in Russ.) https://doi.org/10.24412/2411-0450-2023-7-218-221. EDN NTQHRV. URL: https://cyberleninka.ru/article/n/rol-imidzha-v-sovremennoy-organizatsii
  18. Shestopalko, A. P. (2023) Communications of cultural institutions in the Internet environment Modern problems of state and municipal management in the Russian Federation : materials of the I All-Russian scientific and practical conference of undergraduates [Modern problems of state and municipal management in the Russian Federation : materials of the I All-Russian scientific and practical conference of undergraduates]. Khabarovsk : Far Eastern Institute of Management – branch of RANEPA, p. 221(in Russ.)
  19. Shestopalko, A. P. Managing the theater’s image through marketing communications Economics, management, society: materials of the XX All-Russian Scientific and Practical Conference [Economics, management, society: materials of the XX All-Russian Scientific and Practical Conference]. Khabarovsk : Far Eastern Institute of Management – branch of RANEPA, 2023. p. 264 (in Russ.)
  20. Shchemelinina, P. A. (2023) The image of the organization: definition, tasks, main directions and research methods Molodoi uchenyi [Young scientist], no. 37 (484). pp. 91–92. URL: https://moluch.ru/archive/484/105981/ (in Russ.)