Sidorova Natalia P.

The article substantiates the theoretical and empirical aspects of the sociological analysis of the phenomenon of personnel potential of public authorities, its conceptual certainty as a social and professional phenomenon in the subjects of the Far Eastern Federal District. Based on the results of empirical sociological research and official statistics, the significant components of the human resources potential of public authorities are analyzed. The significant needs of public authorities in the Far Eastern Federal District for state and municipal employees have been identified. The sources of the influx of employees and the structure of government authorities by length of service in government and civilian positions are analyzed. The analysis of the professional and educational component of the personnel potential of employees of public authorities is carried out. A high level of education of the study participants was revealed, as well as a high subjective assessment of the level of education's compliance with the qualification requirements for the position. However, the results of the study indicate that there is a significant potential for professional development: the majority of surveyed employees do not have a degree in Public and Municipal Administration, a third of respondents have not completed professional retraining or advanced training courses in the last three years, and there is a significant demand for training programs in a wide range of areas (subjects). The corruption aspect of the activities of employees of public authorities is considered from the standpoint of human resources potential. A relatively low, however, significant level of corruption has been identified both in the Far Eastern Federal District as a whole and in the context of individual public authorities in the region. The main reasons (motives) that determine the possible corrupt behavior of employees, as well as the most common negative qualities of employees, which also create potential conditions for the emergence of corruption risks, are analyzed. The author's assessment of the subjective perceptions of state and municipal employees reflecting the state of their professional activities is presented, and recommendations are made to create conditions for improving its effectiveness.

The article examines issues of social support as a special form of social interaction between the state and young families using the example of Khabarovsk Territory. Based on the results of mass and expert sociological surveys of young families, an analysis of the current situation in the fi of state social support was carried out, and a fairly high level of their need for various types of social support was revealed. The assessments of young families expressed a high demand for state support measures aimed at solving the housing issue in the form of various benefi allowances, and fi assistance. In addition, the need for information and advisory support for young families was confi which determines the relatively low level of participation of young families in existing state support programs. At the same time, a relatively low demand for individual state programs by young families was revealed. At the same time, experts note the high effi of the current programs «Maternal Capital» and «Regional Maternal Capital», aimed, among other things, at solving the most pressing housing problem for young families. The results of the study indicate the need to optimize the system of state social support for young families in the Khabarovsk Territory.

The article presents the results of the assessment of the state cultural institution’s image on the example of the Khabarovsk Regional Musical Theater, its external and internal context. They refl the images of cultural institutions of the regional center that have been developed in public opinion, obtained through a pilot survey of the target audience - recipients of their services, their needs, preferences, expectations and requirements, as well as ratings of competitors on information portals. As a result of the study, it was found that the image is an important competitive advantage of cultural institutions and has a signifi impact on their overall activities and success in the market. It is worth noting, that it is important for cultural institutions to pursue an effective policy on the formation and management of reputation and corporate image, using available technologies, tools, means and resources for this purpose. The analysis of the Khabarovsk Musical Theater's external image showed that it contributes to the stable leadership position that the Theater occupies in the market of cultural and leisure services of the Khabarovsk Territory. Therefore, in order to maintain and strengthen the image, it is necessary to continue to adhere to the current reputation concept, while taking into account the interest of the audience in the variety of cultural events held by the Theater. To strengthen the internal image of the Theater, the management of the institution needs to pay attention to the development of corporate culture and fi support for employees.

The article substantiates the relevance of the project approach as a key component of the management methodology. As you know, the speed of implementation of initiatives, the introduction of innovative technologies, the creation of a productive project team is becoming increasingly important in the modern world. Implementation of management activities on the basis of the project approach contributes to the definition of clearly defined goals, criteria for their achievement, accumulation of necessary resources, identification and identification of risks, careful detailed control of the progress of the project, which in General allows to increase the efficiency of production and administrative processes, to provide competitive advantages in a dynamic environment. The world and Russian experience shows that the project approach has proved to be an effective technology that ensures the implementation and development of strategic transformations in the conditions of constantly occurring changes, both in the private commercial and public sectors of the economy.

he article is devoted to the analysis of the influence of the standard of living of the population on the formation of migration attitudes. The relevance of studying the factors of formation of migration attitudes of the population is confirmed by the continued outflow of the population from the territory, despite government programs and projects in the region to attract and retain the population. The article presents the results of a large-scale sociological study of the population of the Far Eastern region, examines the main trends in assessing the standard of living of population and migration attitudes, as a potential readiness for migration. It is noted that the main reasons for leaving are associated with various conditions, which are largely determined by the standard of living: with getting a better education, looking for a better job, more decent wages, better living conditions.

Статья посвящена анализу перспектив трудоустройства выпускников системы среднего профессионального образования Хабаровского края. Основой анализа выступает оценка сбалансированности компонентов, влияющих на перспективы трудоустройства выпускников системы среднего профессионального образования: запросов (потребностей) работодателей, возможностей системы образования, профессиональной ориентации молодежи. В статье представлены субъективные оценки потенциальных работодателей, полученные в ходе социологического исследования, престижности различных профессий, представлена востребованность их в регионе, оценка дефицита кадров предприятий, а также динамика приема и увольнения молодых специалистов. Выделены такие факторы трудоустройства выпускников системы среднего профессионального образования, как: «мифологизация» престижности и востребованности различных рабочих специальностей, расхождение в запросах работодателей и выпускников с точки зрения условий трудоустройства. ; Ключевые слова: молодежь, занятость, профессиональная подготовка, рынок труда, работодатели, среднее профессиональное образование, выпускники, сфера образования, востребованность, престижность, трудоустройство.

Статья посвящена анализу проблемы бедности населения в современной России с точки зрения используемых методик и подходов к оценке данного социального явления. Представлена характеристика используемой сегодня официальной методики оценки уровня бедности населения, основанной на соотнесении доходов населения и прожиточного минимума (денежный (монетарный) метод), а также возможный вариант оценки через измерение уровня лишений (депривационный метод). Рассмотрены основные подходы к интерпретации самого понятия «бедности» («абсолютная и относительная бедность»), а также некоторые концепции, объясняющие сложность измерения бедности как социального явления. В статье представлены результаты оценки уровня бедности, основанные на официальных статистических данных, оценках экспертов и результатах социологических исследований, в том числе в Хабаровском крае. ; Ключевые слова: бедность населения, уровень жизни населения, прожиточный минимум, депривация, относительная бедность, абсолютная бедность, культура бедности, методика оценки.

Статья посвящена анализу развития общественных организаций как формы реализации гражданской активности в Хабаровском крае. Общественные организации рассматриваются как один из важнейших показателей развития гражданского сообщества региона. Основой для оценки развития общественных организаций в регионе стали результаты социологического мониторинга общественного мнения жителей Хабаровского края по теме «Социальная активность жителей Хабаровского края» (2014–2016 гг.). В статье представлены данные о роли общественных организаций в регионе и уровне доверия к ним со стороны населения. Описаны возможности и ресурсы общественных организаций как институциональной формы социальной активности населения в регионе. Описаны основные направления поддержки деятельности общественных организаций в современных условиях в Хабаровском крае. ; Ключевые слова: гражданское общество, социальная активность, общественные организации, институциональная форма социальной активности, социально ориентированные некоммерческие организации.

The article is devoted to the analysis of a problem of distribution of not medical use of drugs among the young people. Results of monitoring of sociological researches of the Regional government of the Federal Drug Control Service of the Russian Federation on the Khabarovsk territory and the Far-Eastern institute of professional development of the Federal Drug Control Service of the Russian Federation for 2012, 2013, 2014 have formed a basis of the analysis.

The problem of not medical use of drugs is considered as a social process of narcotiza-tion which framework the certain social practices, the most typical for young people of the region are allocated.

Such tendencies of change in the social practices of the process of narcotization are allocated: as the main context of consumption of drugs is the joint pastime with friends and familiar with the entertainment purpose; the share of the persons having social contacts with the persons using drugs has increased; smoking of medicines of the hemp growing in the territory of the region remains the main tendency of narcotization; the main motive in the mechanism of the choice of drugs is their easily availability and also the confidence of consumers in an insignificant damage to health from their use (the majority allow a possibility of rather easy disposal of attachment to drugs); among the possible reasons of familiarizing with drugs refer the adverse influence of the environment and an unsuccessful social situation; the curiosity caused, first of all, is the influence of a campaign and desire to leave from the problems, to derive pleasure the main incentive reason for the appeal to drugs.

The article is devoted to family attitudes of youth of Khabarovsk territory. The family is understood as a group of persons associated kinship and/or marriage relationships, common life, which maintains a joint household with the total family budget on the basis of which is the reproduction of human capital. The article presents the results of monitoring sociological research of youth of Khabarovsk territory, examines the main trends in changes of attitudes of youth in the sphere of family, marriage and reproductive behaviour. Highlighted are trends in marriage and family behavior of young people: reduction in number of young people, the family fortune with the official marriage and the increasing share of singles and unmarried; the growing popularity of more liberal forms of the family unit «civil marriages»; the increase in the share of young families, to build family relationships based on «trust and mutual assistance.»

In this article the main problems connected with the realization of the State program "Social support of the citizens" by No. 2553-r of 27.12.2012 and its four sub-programs, in the context of improvement of the methodology and technique of determination of the needs of the citizens in the measures of social support, are considered with the orientation on: widening of the non-monetized forms of rendering social services; creation of the system of evaluation by the consumers of quality of the rendered social services; measures of a raising of prestige of the social workers; increase of efficiency of the state support of the socially oriented non-profit organizations.

This article analyzes the leisure preferences of young people. The basic aspects of the relationship of inequality and leisure preferences of young people are shown in the article. Full disclosure of the concept of leisure inequality is revealed. The main problems of young people, preventing the full spend their leisure time are identified. The most common forms of recreation for the youth of today are analyzed. The relationship of leisure pastime for youth development, and its position in society as a whole are shown. In the article the interrelation of the categories of preferences, leisure of young people and social inequality is analyzed. This connection is analyzed both from the point of view of the influence of leisure to the differentiation of young people in the society and the influence of social inequality to the selection of leisure, to the preferences. In the article as the subject of a study young families as the most complex and interesting part of the young people are considered. The results of the second analysis of regional experiments on the young people and the young family are used as the source of empirical data.

In this article the financial position of older persons in the Khabarovsk territory is analyzed, and also the interrelation of financial position and the characteristics of social well-being of the older persons are shown.

In the article the material position of young people of the region, and also the interrelation of material position and social characteristics of contemporary young people is analyzed.