Кузьмичев Е. В

of Russia The article is devoted to the actual problems of forecasting the financial behavior of the population, including credit and saving activity. Identification of motives of population’s financial behavior, assessing the impact of factors that change the development trajectories of credit and savings processes, are now among important directions of effective organization of financial markets. Depending on the model, to which the perspective behavior of households is oriented it is possible to form a rational strategy for all other participants in the financial process - states, firms, financial intermediaries, etc. The concept of behavioral finances-one of the modern scientific directions, connected with the evaluation of influence on this process not only of economic, but also social factors is chosen for research of the motivation of population’s behavior. On the basis of the analysis of works of domestic and foreign scientists, more than 20 most priority factors which can influence the level of activity of the population in the Far East of Russia have been identified and tested. The analysis showed that there is a clear differentiation in sensitivity to individual factors in the regions of the Far East.