Organisational Development Strategy Designed with SWOT Analysis by Arti cial Intelligence

Abstract

Algorithms for formulating strategies for the development of socio-economic systems, known as strategy schools, were developed in the past century and have been largely adapted to modern conditions. However, the rapid growth of data tobe considered when developing a strategy, as well as the structural uncertainty and external and internal environmental factors’strength create problems and require applying new technologies, particularly those associated with artificial intelligence (AI). The study aims at identifying ways of applyingthe AI in the process of formulating an organizational development strategy by constructing a decision matrix based on the analysis of external and internal environmental factors. The paper employed the systemic approach and the research content analysis bycomparingand synthesizing researches, a decision-making algorithm, a method of constructing morphological matrices and building graphical models, as well as methods of human and AI interaction.The article examines procedures ofdesigning an organizational development strategy by applying artificial intelligence at the stage of identifying strategically significant decisions. The study explores the stages of formulating an organizational development strategy based on the SWOT analyticalresults, focusing on identifying the most significant external environmental factors and the organization's own resources. The research highlights advantages and disadvantages of several approaches to be considered to develop an organizational stratagem by AI. The data derived a strategy algorithm underlining the role of a decision matrix, the AI basing on relevant requests and adjustment by strategy developers determining the latter. Moreover, the decision matrix's obtains no limitationsbecause ofstrategy developers’mental abilities due to the involvement of the AI in the process. The study reveals some issues requiring further discussion within the framework of strategy theories and having their own strengths and weaknesses.