The forming of working potential of the region is subjected to the influence of many factors, most important of which are social innovations and investments. These features of the socially active behavior of business are capable to change the qualitative characteristics of population – educational level, physical and mental health, living condition. For increasing the effectiveness of the influence of social innovations and investments on the population is necessary the creation of partner model of an interaction of business and authority, and also the creation of mechanism of the legislative regulation of these processes.
