Evseeva Svetlana P.

The article is devoted to assessing the attractiveness of the state civil service as a professional track in the eyes of the youth of the Republic of Sakha (Yakutia) and to developing practical recommendations to improve the mechanisms for attracting young personnel to the public sector. The paper analyzes the main factors in uencing the choice of a career path by young people, the level of awareness of young people about the content of the state civil service, the degree of attractiveness of the state civil service from the point of view of young professionals, and the channels of obtaining information preferred by the younger generation. The theoretical basis is formed by the normative legal acts regulating the state civil service in the Russian Federation, the sociological concept of civil service by Max Weber and the theory of profession by Karl Marx. The results of the sociological study «Assessment of the attractiveness of the state civil service as a professional track in the eyes of the youth of the Republic of Sakha (Yakutia)», which was conducted in 2025, form the empirical basis of this paper. The results of the sociological study have revealed the gap between a moderately positive attitude towards the status of a civil servant and a low real willingness to find employment in this sphere. Only 38% of respondents consider the state civil service as a potential place of employment. The analysis of motivational attitudes has showed pragmatism in choosing the career path. The priority criteria are high wages, work-life balance, and career opportunities. In addition, the results of the study have revealed the fact that almost a quarter of respondents have no idea about the content of the work of government and civil servants, which demonstrates gaps in information policy. Besides, it has been revealed that geographical preferences in building a career are ambivalent. About half of respondents intend to build a career in Yakutia, but, nevertheless, there are those who do not exclude relocation or generally focus on the central cities of Russia, as well as work abroad. Based on the data obtained, it has been concluded that in order to increase the attractiveness of the state and civil service a systematic approach is needed, which includes modernizing the image of the profession through interactive formats, strengthening material and exible working conditions, developing a multi-channel information strategy and developing regional personnel retention programs. The recommendations formulated during the study are important for improving the competitiveness of the state and civil service in the labor market, taking into account regional specifics.