Шум Н. М

The development and formation of export potential is a priority for development of the economy of many countries. Of particular importance to foreign trade activity is the export of products, goods, which affects the formation and development of socio-economic situation of the state, the region. Export policy becomes the basis for the formation of external and internal economic potential of the country, importance of which lies in the formation of «future» of the economy: establishment of priority areas, building and improvement of the export-economic relations. This article reflects the prospects for formation of the export-oriented model as a direction for increasing the export potential of the Khabarovsk territory forest complex. The main prospects for formation and development of exports of competitive products at the foreign markets are becoming the goal of economic policy of the Khabarovsk territory forest complex. The objectives of formation and development of competitive products’ export in foreign markets are: orientation of the main directions of development of the timber industry complex to support the business community; regulation of customs and tax policy; regulation of public administration in this area; establishment by the state authorities of priority areas in this area; development of programs and projects defining specific conditions and directions of development of the forest complex. The author, in this article, showed the priority directions for development of the Khabarovsk territory forest complex, identified ways to develop the export-oriented industries, showed the actions of the regional program, the level of development of the large-scale projects in the Khabarovsk territory forest complex, developed an exportoriented model as a way to increase the export potential of the region's forest complex. The essence of this model reflects the level of development of the investment climate of the region in the forest complex and the competitiveness of the products of the forest complex, focused on the domestic and foreign markets, in the impact of regional authorities on the level of formation of the export-oriented industries.

Currently, an unfavorable situation is developing for the forest complex of the Far East regarding the possibilities of its extensive development. Due to the remoteness of large domestic consumers of forest products, the main solvent market for the forest complex of the Far East are the countries of North-East Asia, and therefore there is a threat of a strategic dependence of the forest industry of the Far East on the economic situation in these countries and the global economy as a whole , which, combined with the changing structure and volume of global and regional demand for forest products, requires an increase in the efficiency of export of timber products from the Far East. The use of strategic management tools will make it possible to increase not only the export efficiency of timber products of the Far East to the countries of the Northeast Asia, but also the competitiveness of the entire timber industry of the Far East.