Ксенофонтов Э.Г

The present stage of development of the air transport is characterized by the fast distribution of the air carriers of new type called the budgetary. More and more countries and regions of the world cover the process of creation of the budget airlines. With an increase in their share in the air transport the role which they play in the market increases. It dictates the need to pay attention to this phenomenon and to investigate it. The article represents the review of development of the budgetary air carriers in the USA. The market of air transport of the USA became some kind of cradle for the air carriers of new type. The example of the USA gives an idea what will be the possible effect from creation of the budget airlines. In this work the main problems interfering appearing of such airlines are revealed. The attention to the questions of spatial expressiveness of competition of the airlines of this type is also paid. The author believes that this foreign experience can be interesting as the problem of organization of the budgetary air transportation is actually in the Russian Federation including in the Far East of Russia.

The need and importance of application of the scenario approach in the management in the sphere of the air-transport services aren't called in question however it is practically not used in the process of management of the airline’s brand. This circumstance, together with the orientation of development to one scenario which is carried out by the compulsory strategic planning doesn't allow use fully a brand as one of the factors of economic stability. In this article the methodological aspects of application of scenario approach in the management of a brand in the sphere of the air-transport services are considered and the main motives of its use are revealed. The values of application of scenario approach in the management of the airline’s brand are also determined. Preference of the two-sector approach to the development of scenarios of the development of the airline’s brand which have to be guided by the scenarios of the airline development is proved.

Economic stability is one of the central questions of economy of the air-transport enterprise. Specifics of the air-transport branch and the high level of competition dictate the need of the questions research of ensuring economic stability in the conditions of financial instability. On the basis of the analysis of financial and economic state of JSC “Yakutia “Airline”” the problems in ensuring economic stability of the airline are revealed. The conclusion, that the main problem of ensuring economic stability is the current position of the airline in the market is drawn. It is noted that in the air-transport market only the airline with a steady financial state can take the leading place.