Захаркин Р.А.

The article is devoted to the secondary socialization as to the instrument of structuring social space. The concept of secondary socialization of P. Berger and T. Lukman described by them in the book "Social Designing of Reality" is taken as a basis. The process of secondary socialization is represented as the mechanism of smooth transition from one social "sub-worlds" to another. Such "smoothness" is provided to that the individual rather easily refuses the realities of secondary socialization that favorably distinguishes it from the same "alternation" which was also described by Berger and Lukman. Secondary socialization will allow turn rather without serious consequences a vector of orientation of the Russian society from the westernized course to the more authentic, based on traditional values. Relevance of such approach for the modern Russia which enters the instability period in connection with an increase in the level of intensity with "West" is given.

The article is devoted to the influence of mass media on the social activity of the youth. It is shown that mass media form by the youth such life values that are far from the orientation on active participation in the social processes. Made research has confirmed this assertion and it has allowed conclude that there is no considerable potential to participate in protest actions in the Primorsk youth at present moment.

The article is dedicated to an important factor of the socialization as the media. The theories studying the socialization by the use of media is examining in this article. Also it is directing to the constructive and destructive consequences of such kind of socialization.