Competitiveness of the educational programs as a factor of motivation of training in the higher educational institution

Abstract

In this article theoretical and practical approaches to justification and possible use of the indicators of evaluation of the competitiveness of the main educational programs of the higher professional education, their importance for ensuring the quality of multilevel system of the vocational training, providing the labor market, determination of the motives of entering the higher educational institution are presented. The new approaches to the content of professional orientation work directed on the social importance of educational programs, justification the determinants of organization of the advertizing activity of the selection companies and ensuring its efficiency are offered. The main directions of interaction with the target audiences are presented: entrants, parents, employers, and also the technological approaches of possible use of the methods of sociology in the course of diagnostics of the professional orientation preferences of entrants are given.