The influence of external environment on formation of the quality of education services of the universities (on example of China)

Abstract

The article is written for analysis of the influence of external environment on the activity of universities in China. The characteristics of the environment of Chinese universities are taken into consideration. Non-market environment is the economic and institutional support of the university. The market environment determines the increasing demand for educational services. In China, the external environment of universities is under the strong government influence in determining the direction of competition between the universities.