Taranets Roman Yu.

This article examines social architecture as a field of social theory and applied sociology that emerged at the intersection of concepts of social engineering, social technology, forecasting, and civic participation. Theoretical and methodological basis of the concept is consistently presented, its relationship with the related approaches - social design, political technologies, sociology of architecture and urbanism. Based on the approaches considered, definition of the concept of social architecture was proposed, as well as its key conceptual elements. Successful cases of implementation of federal projects aimed at creating value-rich strategies for the development of institutions, practices and spaces of interaction are presented. Based on the experience of the Khabarovsk territory in supporting and developing the institution of territorial public self-government and the socially oriented non- profit organizations, transformation of civil subjectivity of the region's residents, as well as the dynamics of long-term changes in the social well-being of the region's population and a level of trust in the authorities as a factor in the migration moods of residents in the region. This reputational effect works to attract active people focused on development, and investors who value the predictability of institutions, which gradually changes qualitative composition of the civil asset of the region, and also forms migration attractiveness of the region. Experience of the region shows that implementation of socio-architectural logic at the regional level through the support of local (point) projects forms the image of the future region, which, in turn, acts as a factor in creating a level of trust in the authorities and adjusting the migration moods of the region's residents.