Панюшкина Е. В

The article deals with the problem of realization of the digitized and non-quantified economic interests of players in the context of transition to a new socio-economic structure (Third platform). The purpose of the study was to substantiate the scientific problem of content and nature, the structure and hierarchy of transforming economic interests and ways to harmonize them in the digitalization of society. The research used methods: abstraction, generalization, modeling, and also a systematic approach. The result of the study is the substantiation of the scientific problem of content and the nature of transforming economic interests. Denoted threats of ignoring this problem: rising unemployment, social inequality; impossibility of realizing personal talents and interpersonal communication needs; a surge of emotional crises; transformation of the family institution in correlation with the processes of formation of the state's human capital; reduction of cash flow replenishment of the revenue side of the budgets.