Майтама М.В

The results of sociological studies of the youth of the Khabarovsk region in 2013 – 2017 are presented in this article. These results reveal the features of adherence of young people to the conduct of a healthy way of living. There are described existing support measures and conditions to the involving of young people in public associa-tions. Analytical materials about the involving of young people and public in the work in the promotion of a healthy way of living are presented.The results allowed to draw a conclusion about the high role of children's and youth public organizations in the formation of a healthy lifestyle. At the same time, it has been identified a low level of young people’s involvement in public organizations and in programs and activities which are provided by the state youth policy with regard to the promotion of a healthy lifestyle.The results of sociological studies actualize the usefulness of an integrated approach in addressing issues related to the raise of the social activity level among the youth, to the creation of such conditions where public youth organizations and associations whose activities are aimed at popularizing a healthy lifestyle could develop without any barriers.

The article presents the results of sociological research of adherence of the Khabarovsk citizens to a healthy lifestyle. Main-ly the people of Khabarovsk are still oriented in effort to have a healthy lifestyle, but in their daily routine their efforts confront with objective and subjective "barriers" that reduce their motiva-tion and the real leading a healthy lifestyle. The results of the re-search actualize the need of interdepartmental cooperation in the sphere of polarization prophylaxis, through targeted and system-atic joint work of all institutions: government authorities, mass media, medical institutions and educational organizations, and public associations to increase the people of Khabarovsk city leading a healthy lifestyle.

In this article the basic directions of the youth policy of the Khabarovsk territory are presented in the direction of promoting a healthy lifestyle of young people. Results of the analysis of sociological research monitoring is conducted on the territory of the region. The author evaluates the activities of the executive authorities of the region that implement youth policy, through which identified lack of work in the information pop lifestyle of a young healthy person. The author points to the problem of the training of young people the basic skills of a healthy lifestyle, as well as creating understandable for young people and popular common media stereotypes of information. It concluded that there was insufficient direction in the implementation of youth policy in the Khabarovsk region, defined by the main direction of information in the field of creation and dissemination of social advertising.